Director, DJ and drag diva CHI CHI LARUE is one of the most recognized names and faces in the history of adult film, her fame surpassing that of even the biggest superstars she has helped create over the past three decades. Beginning in the press department for Catalina Video (a label now owned by her company, Channel 1 Releasing), it wasn’t long before Chi Chi’s creative spark was set afire directing some of the highest-selling releases of all time. A GayVN Award Hall of Fame inductee, multi-award winner Chi Chi LaRue has expanded her trademark name and image to everything from sex toys and candles to bottled water. All of Chi Chi’s brands are sold at her novelty store, Chi Chi LaRue’s, located on Santa Monica Blvd. in the heart of West Hollywood. In 2005, Chi Chi LaRue expanded her talents to DJing and now tours internationally with the porn stars from her movies, playing to sold-out clubs all over the world.